Subhashini Simha, Computer Software

Hi, I'm Subhashini(Su) Simha. Marketing Exec and Growth Leader| Enterprises & Startups| Ex- Microsoft, Bombardier| Business Strategy, Product & Marketing

Subhashini Simha's Bio:

Senior Marketing Leader & Executive with 18+ years of strategy, product management, marketing and sales experience working for Fortune 500, Startups and mid-size Enterprise Software, Transportation, Insurance (BFSI) and IT Consulting/ Services companies. I am passionate about looking at the big picture and helping companies develop or transform their Product and Go-to-Market strategy to drive successful top-line revenue growth and brand presence, no matter what the competition is. Proven track record and experience building & coaching high-performing global marketing teams, developing business and product strategy with innovation and revenue focus, growing partnerships/alliances, managing P&L, analyst/media relations and sales enablement. Winner of Performance Excellence Award at Microsoft and certified in Product Management & Product Marketing from Pragmatic Marketing. Also, co-founder and silent partner of an early-stage fashion startup focussed on busy career women. Industries: Enterprise Software & Hardware, Online Services, IT Consulting, Insurance, Banking & Finance, Aerospace/Aviation, Transportation & Fashion. Contact Me for Consulting, Mentorship or Board Opportunities: Email - [email protected] Twitter - @subs08 http://about.me/subhashini.simha

Subhashini Simha's Experience:

Global Head of Product Marketing for Transportation, Logistics and Public Sector at HERE Teechnologies
July 2019 - Present | Berlin, Germany
Head of Product Marketing at Thru Inc
November 2014 - Present | Dallas
Leading Thru's Product Management and Product Marketing Team including Product Roadmap Planning, Messaging, Positioning, Evangelizing, Analyst Relations and Sales Enablement.
VP & Head of Product Marketing at Bombardier Transportation at Bombardier
November 2017 - July 2019 | Berlin, Germany
Vice President and Global Head of Product Marketing - leading Bombardier Transportation´s company-wide product marketing organization focused on product strategy, innovation, product positioning, promotion and revenue growth for all Rolling Stock Products, Services, and Solutions. About Bombardier Transportation: Bombardier is the leading manufacturer of both planes and trains. With 60 production and engineering sites in 28 countries, Bombardier Transportation is a global leader in the rail industry covering the full spectrum of rail solutions, ranging from complete trains to sub-systems, maintenance services, system integration and signalling.
Principal Product Marketing - Sabre Airline Solutions at Sabre Holdings
August 2013 - April 2014
Marketing Partner for Sabre(R) AirCentre(TM) Enterprise Operations & Sabre Airline Solutions Consulting. http://www.sabreairlinesolutions.com
Marketing Lead - Insurance Market Unit at MphasiS
March 2012 - November 2012
Sr Manager, Marketing for Insurance MU ( Global Marketing Lead ) - Responsible and focused on driving strategic marketing and developing GTM strategies for the Insurance Market Unit at Mphasis, primarily focused on North America, UK, Ireland and Benelux regions. ( Took a personal medical sabbatical from Dec 2012 - July 2013 )
Sr Product Marketing Manager, Compete Strategy (Marketing & Operations Group) at Microsoft
January 2011 - March 2012
Responsible for driving messaging/positioning and Integrated Marketing Campaign for cross-company led Openness Initiative in partnership with regional leads & partner teams to drive perception change regarding Microsoft's stand and efforts on interoperability, standards and integration with Open Source.
Product Marketing Manager (Microsoft Services & Consulting) at Microsoft
June 2008 - January 2011
Product Marketing Manager for Premier (Enterprise Support Services) with Microsoft Services Organization.Responsible for managing and driving messaging/positioning of product portfolio, product launches, go to market initiatives and sales enablement for Premier (Enterprise Support Services).
Program Manager (Developer & Platform Evangelism) at Microsoft
August 2007 - June 2008
Managed and drove the worldwide ISV early adopter program to support product launch and adoption of Microsoft Office System and Microsoft Dynamics in partnership with product teams and subject matter experts.
Marketing Manager (Microsoft Dynamics CRM Product Group) at Microsoft
December 2006 - August 2007
Managed and drove Pre-Release Programs and Partner Communications for worldwide Resellers/ SI partners to drive product launch and adoption of Microsoft Dynamics CRM 3.0 and CRM Live.
Audience Marketing Specialist (Developer & Platform Evangelism India) at Microsoft
December 2005 - September 2006
Responsible for conceptualizing and implementing Systems Integrator (SI) Marketing Programs to drive developer tools and platform adoption.
MVP Lead for India (Microsoft Influencer Program Management) at Microsoft
October 2004 - December 2005
Managed the Influencers Program (MVP awards program) for India and helped drive growth and seeding of Microsoft technical communities and influencers in the region/subsidiary.
Senior Sales Consultant at Microsoft
November 2003 - September 2004
Drove sales of Microsoft's Classic range of products and Microsoft Business Solutions (ERP range of solutions) in the mid-market segments.
Marketing Executive at Visualtrance
February 2002 - February 2003
Drove Market Research, Knowledge Management and Business Development for web solutions offerings; worked with clients such as Wipro, GE and Sonata Software.
TSE-HP Commercial Product Support at Hewlett-Packard
2003 - 2003
Technical Support Engineer for HP portables (PDAs- iPAQ series) product line for Corporate Clients (Part of Digital GlobalSoft team).
Product Management Trainee at iLabs
August 2001 - December 2001
Drove Product Market Research and Knowledge Management for Wireless Network Solutions.

Subhashini Simha's Education:

Kellogg School of Management
2009 – 2009
University of Washington, Michael G. Foster School of Business
2006 – 2007
Certificate Program in Marketing (1-year)
Concentration: Marketing Management
National Institute of Technology Calicut
1997 – 2001
Bachelor of Technology (B.Tech.)
Concentration: Electronics and Communications Engineering

Subhashini Simha's Interests & Activities:

Marketing Strategy, Product Marketing, Cloud Computing, Business Strategy, Thought Leadership, Sales Enablement, Business Development, Tennis, Music, Travel

Subhashini Simha

VP and Head of Marketing | Computer Software

Hi, I'm Subhashini(Su) Simha. Marketing Exec and Growth Leader| Enterprises & Startups| Ex- Microsoft, Bombardier| Business Strategy, Product & Marketing

Subhashini Simha's Bio:

Subhashini Simha's Experience:

Global Head of Product Marketing for Transportation, Logistics and Public Sector at HERE Teechnologies

Head of Product Marketing at Thru Inc

VP & Head of Product Marketing at Bombardier Transportation at Bombardier

Principal Product Marketing - Sabre Airline Solutions at Sabre Holdings

Marketing Lead - Insurance Market Unit at MphasiS

Sr Product Marketing Manager, Compete Strategy (Marketing & Operations Group) at Microsoft

Product Marketing Manager (Microsoft Services & Consulting) at Microsoft

Program Manager (Developer & Platform Evangelism) at Microsoft

Marketing Manager (Microsoft Dynamics CRM Product Group) at Microsoft

Audience Marketing Specialist (Developer & Platform Evangelism India) at Microsoft

MVP Lead for India (Microsoft Influencer Program Management) at Microsoft

Senior Sales Consultant at Microsoft

Marketing Executive at Visualtrance

TSE-HP Commercial Product Support at Hewlett-Packard

Product Management Trainee at iLabs

Subhashini Simha's Education:

Kellogg School of Management

University of Washington, Michael G. Foster School of Business

National Institute of Technology Calicut

Subhashini Simha's Interests & Activities: